Case Study

1 X NEW ALL-ELECTRIC OPEL MOKKA-e

1 X LESS NORMAL VIRTUAL DANCE PARTY

MELVO BAPTISTE
LONDON

FOLAMOUR
MARSEILLE

SAM DIVINE
LONDON

PURPLE DISCO MACHINE
BERLIN

GORGON CITY
CHICAGO X LONDON

FERRECK DAWN
RÜSSELSHEIM

6 X WORLD CLASS DJ’S
6 X HOURS OF BANGING HITS

HOW WE GOT THE WORD OUT

RESULTS:
26 693 006 MINUTES STREAMED. THAT’S 51 YEARS!


1 X NEW ALL-ELECTRIC OPEL MOKKA-e.

1 X LAUNCH FILM WITH AN ICONIC SOUNDTRACK.

2 X REMIXES.

1 X OPEL X DEFECTED VIRTUAL DANCE PARTY.

6 X WORLD-CLASS DJ’S, FROM OPEL’S TOP MARKETS.

6 X HOURS OF BANGING HITS LIVESTREAMED ON YOUTUBE AND FACEBOOK.

SUPPORTING SOCIAL CONTENT ACROSS INSTAGRAM AND TWITTER.

RESULTING IN = 26 693 006 MINUTES (OR 51 YEARS?!) OF HOUSE MUSIC WATCHED AND TIME SPENT WITH THE BRAND.